Our mission


The Problem Gambling Foundation's mission is building healthy communities together, free from gambling harm.

The Foundation is committed to health promotion that contributes to safer gambling practices through community education and the development of regulations and standards. Counselling is free of charge to the gambler, their family and others affected by problem gambling.


PGF believes in:

Informing Change: By building a knowledge centre and disseminating information, individuals, communities and other service providers can work together to change the gambling environment in which we live.  

Changing Lives: We provide a free, professional and confidential, quality counselling service for individuals, families and others affected by problem gambling.  This service has focused on individual face-to-face counselling, enhanced by support groups.  Although PGF services are free, donations are always greatly appreciated to support us in our mission to be free from gambling harm.

Changing Communities: Our Public Health team is the first dedicated team to work on problem gambling issues using a health promotion approach. They work collaboratively to raise awareness and promote healthy responses to gambling.  Our Asian Family Service team works holistically with Asian communities to strengthen their resilience to problem gambling as does our Mapu Maia team for Pasifika clients.

Changing Environments: PGF supports the development of an effective and caring public health policy for the maintenance and regulation of gambling in New Zealand through advocacy and social justice.